Advantages of the magnetic fridge cards for Businesses:
• The magnetic cards will be delivered to every household in Canberra (approx 116,00)
• The magnetic cards will hold prime position on householders' fridge doors
• The businesses that advertise on the card will become proactive and act like a co-operative (a term used to describe a situation where different entities co-operate advantageously for a final outcome) and utilise the services of the other trades on the card when and as the need arrises. (ie if I am an air conditioning tradesperson and I need a carpenter I ring a carpenter that is on thefridgedoor card first vice versus if I am a carpenter and need a air conditioner I ring those on the card first).
• The more the card is utilised amongst the businesses (trades) the better it is to develop a synergy in how the businesses interact with each other. (The word synergy used in a business application means that teamwork will produce an overall better result than if each person was working toward the same goal individually).
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